Identity Marks / Co-brands

Purdue University Office of Marketing and Media

Purdue Marketing and Media is responsible for ensuring the correct use and integrity of the Purdue signature, seal, and secondary marks on all University publications, supplies, materials and equipment, whether produced by the University or an outside agency.

To make sure projects completed across the University reflect the Purdue brand consistently, please review the Purdue Identity Mark section of the Brand Manual to learn how the Purdue University signature and other secondary Purdue marks may be used to positively represent the University while demonstrating a cohesive style in all communications.

Purdue does not permit the use of its name or graphics in any announcement, advertisement, publication or report if such use in any way implies University endorsement of any product or service.

The use of the Purdue signature, seal or other secondary mark for commercial purposes requires permission or licensure from Purdue University. Direct your requests for such uses to Trademarks and Licensing at 765-494-1077 or

Identity Marks

If you don't find your area's identity mark here, contact your marketing consultant.