Purdue University Office of Marketing and Media
Equipped with industry experience, consumer insights, competitive data and a deep knowledge of Purdue, we’re the source for marketing and communication strategies, messages and collateral that reach our University's key constituents.
After assessing your needs, we form a project team — drawn from one or more of our seven divisions:
Working together with you, these teams blend the science of strategic marketing with the art of beautifully crafted materials to tell your story across campus and around the world.
Successful marketing is founded on solid strategy. We offer consultation, training and/or data on a variety of key subjects including advertising and sponsorship; brand messaging and visual development; media relations and crisis communications; handling media interviews; integrated marketing plans; market research and metrics; social media; search engine optimization; and trademark licensing management and planning. Have a project that doesn’t seem to fit within the above subjects? Let us know — if we don’t have an answer, we’ll find one for you.
Once we’ve built the strategy, we create tactics to achieve individual goals. The following are some examples of materials and communications we produce:
- Advertising (print, digital, broadcast)
- Collateral (Direct mail, events materials, brochures, posters, etc.)
- Magazines/Newsletters (print and online)
- News releases, tips and pitches
- Social media communications
- Trademarked apparel
- Video production, b-roll, interviews and news releases
- Websites, landing pages and microsites