Market Research

Purdue University Office of Marketing and Media

Consumer insights set the stage for a targeted and well-executed marketing communications plan. Using both internal expertise and outside sources, marketing research helps drive marketing strategies for engaging and communicating with the University’s key audiences.

Using quantitative and qualitative research techniques, we measure and assess the attitudes and opinions of the stakeholders that are important to your marketing efforts.

The tools we use

  • Qualitative (focus groups, in-depth interviews, ethnographic studies)
    • Development of questions and guidelines
    • Transcription of audio recording of sessions
    • Provide analysis and strategic recommendations
  • Quantitative (surveys)
    • Survey tool development and pre-testing
    • Implementation and project management of survey
    • Provide analysis and strategic recommendations
  • Competitive benchmark analysis
    • Benchmark (program/student profiles/initiatives) against peer set
    • Identify gaps and best practices
  • SWOT (strengths, weaknesses, opportunities, threats) analysis

Sample Case Studies

To learn more about the way we approach our projects, check out the below case studies.